Task Schedule, for points:
6 weeks out
Internet Marketing Part 1: Make posts on rock, goth, alternative, and general
music websites, chat rooms and message boards promoting the release of the new
album "Frustration Plantation".
5 weeks out
E-Card Campaign Part 1: Team members will be supplied with a link to an E-Card
for Frustration Plantation. Send this out to your friends and post it on message
boards, etc.
Find a friend program: Recruit others to join Team Rasputina. (make sure they
include your e-mail address/name as who they were referred by)
4 weeks out
Street Campaign Part 1: Postcards, stickers, and pre-release flyers (will be
provided) to be placed at record stores, shops, and anywhere else people hang
out.
Ask your local record stores if they knew Rasputina had a new CD coming.
3 weeks out
Street Campaign Part 2: Postcards and/or flyers to at least one appropriate
show in team members market.
Ask your local record stores to carry the new Rasputina CD.
2 weeks out
Street Campaign Part 3: Get posters up at record stores. In addition, put out
any remaining postcards or stickers to be left at record stores, shops, etc.
Ask your local record stores about the album.
1 week out
Internet Marketing Part 2: Post again on rock, goth, alternative and general
music web-sites, chat rooms and message boards promoting the upcoming release
parties (will be provided). In addition, consider throwing your own release
party!
Ask your local record store when theyll have the album.
Week of Release
E-Card Campaign 2: Team members will be supplied with an "Out Now" E-Card for
Frustration Plantation, which they can then e-mail to others. This E-Card will
contain dates of release parties.
Pointing system, and how it works:
You will receive points for each task you accomplish.
Proof is necessary.
Posts and e-mails need to be copied to TeamRasputina@instinct-online.com,
All verification, including photos of all street campaigning, need to be
received by mail (or e-mail) to the following address NO LATER THAN MARCH 31,
2004;
ATTN: Rasputina Street Team
c/o Instinct Records
81 Franklin Street 3rd floor
New York, NY 10013
Prizes (by pointing system):
4th Prize:
Enters you to win one autographed item (20 winners)
3rd Prize:
Receive an autographed item. (all)
Enters you to win a handmade item from Melora! (2 winners)
2nd Prize:
Receive an autographed item. (all)
Enters you to win a complete set of the limited edition Trading Cards (from
Cabin Fever)! (2 winners)
Enters you to win a handmade item from Melora! (2 winners)
1st Prize:
Receive an autographed item.(all)
Win a complete set of the limited edition Trading Cards (from Cabin Fever)! (5
winners)
Enters you to win a personalized letter, an e-mail interview and handmade item
from Melora! (one winner)